Knowing the difference between broker sites and data broker sites is crucial. Because when real estate isn’t the actual product being sold online, you are.
Real brokers vs. data brokers
What's the difference between those real estate portals?
Judging by the amount of money spent on Super Bowl, TV, and cable ads last year, real estate portals are a big data business. Companies like Streeteasy, Zillow, Realtor.com Trulia are examples of these.. These sties are well advertised, but do not always give real time availability of listings or even feed directly from the same databases used by real estate agents. The quality of the info is not as good. Have you ever called on a listing only to find out it was solds weeks earlier? They do not offer brokerage services directly. Selling off customer info to the highest bidder to agents willing to pay for them. It’s important to understand the difference between real estate brokers' sites and big-data aggregator listing portals. They may look similar—both showcase property listings online—but their businesses are fundamentally different. Property portals often direct users to agents who pay for leads, which means the agent you are connected with might not be the most qualified or knowledgeable about that market, but rather the one who paid for your information. Understanding this is key to choosing the kind of representation you want to work with., or just stumbling into it.
Listing aggregators gained popularity in the early 2000s by offering an easy way to access property listings. However, their primary business is capturing and selling your personal information. These platforms generate web traffic, gather your digital fingerprint—contact information, preferences, and activity—and sell it as leads to agents, moving companies, insurers, and others in the shelter industry. When you click on a listing, it’s the sound of your data being sold, not a connection to the agent representing the home. Thanks for buying my info! Said no one ever. These big portal sites do introduce people to random agents, but are most consumers aware of what's actually happening? Many visitors just want to get some information and believe they're contacting someone connected with the property. That is very rarely the case. If a person is actually looking to find a great agent to work with, there are better ways to connect.
So how does one find an agent?
Honestly, they seem to be everywhere. The real question is, how do you pick one that you want to work with? When you're embarking on a home purchase or sale, you deserve to select the person you're most comfortable working with—an agent with a compatible demeanor. You'll be spending time with them and discussing some big numbers. You need someone who brings a seasoned understanding of what can go right and wrong in any deal and guide you to the outcome you want.
Look for an agent who you can trust—someone who speaks the truth, tells you what you need to know, and helps you make informed decisions. Agents know their communities and provide tailored guidance, seeing clients as individuals with unique needs. They build connections not just with clients but also with other agents, legal experts, and financial advisors, creating a support network that benefits their clients. Brokers offer insights based on real-world experience, understanding market nuances, negotiating effectively, and guiding clients through important decisions.
While property portals commoditize consumer interest, brokers focus on building personal relationships and providing client support. If this all makes sense to you, consider putting Peter Comitini on your shortlist. Here are some more things to consider:
- Track Record: Look for brokers with a proven history in both buyer and seller transactions.
- Local Expertise: Make sure the broker has a deep understanding of the New York City market and can provide personalized support.
- Key Qualities: Choose someone who demonstrates great listening skills and responsiveness to ensure your needs are understood and prioritized.
- Referrals and References: Treat the process like hiring a new employee—use the internet, stick to reputable agencies, ask friends and family for referrals, request references from past clients, and check their experience.
- Interview Brokers: Conduct interviews to evaluate their communication style and knowledge to find a good fit for your goals.
