Manhattan | Brooklyn

Peter Comitini

Corcoran Group

Licensed Associate Real Estate Broker

Connect

Maximize Your Selling Price

Maximum Impact by design

What we do
Manhattan | Brooklyn

Peter Comitini

Corcoran Group

Licensed Associate Real Estate Broker

Connect

Case study: Mega Open House

Mega Open House leads to a record townhouse sale

Here’s the story of a landmarked townhouse sale in Fort Greene, Brooklyn. Peter produced a marketing campaign that generated multiple offers and a sale $100,000 over asking! Making a big splash on the marketplace by launching it with a Mega Open House—featuring a garden brunch, with co-hosts including a mortgage lender, attorney, and home automation experts, plus a door-prize too. Can we do the same for you? Book a listing consultation.

 

Case study: Mega Open House

The marketing plan

  • Strategic pricing to maximize exposure
  • Micro-branded ad campaign
  • Video ads produced for Facebook, Instagram, and YouTube
  • 60,000 email blasts  
  • 6,000 printed invitations to neighbors  
  • Open co-brokerage with all NYC agents  
  • Massive multi-website global network  
  • Minor property repairs, styling, and staging  
  • Professional photos & floor plans  
  • MegaOpenHouse with brunch  
  • Home automation and audio experts on-site 
  • Door prize and giveaways  
  • A team of agents to qualify buyers
  • Lender on-ste to help with mortgages

Peter's results

  • Sold for $100,000 over the asking price! 
  • Sold in 72 hours with multiple offers  
  • Closed with an all-cash deal
  • Over 30,000 video views on social media 
  • Over 80 visitors at our MegaOpenHouse  event
Be Memorable

The art of a great first impression

The Comitini Team offers a unique design-forward capability to showcase your listing with high impact campaigns that elevate your townhouse or apartment on a global scale. Our clients benefit from expertly directed and designed media, featuring immersive video content, custom logos, and thoughtfully crafted sales materials that make their homes stand out. Whether through digital outreach or direct mail, our marketing captivates buyers and creates meaningful connections. Combined with cutting edge brokerage technology and hands on sales expertise to consistently deliver the highest possible sales prices at the closing table.

Be memorable

The art of the first impression

The Comitini Team offers a unique design-forward capability to showcase your listing with high impact campaigns that elevate your townhouse or apartment on a global scale. Our clients benefit from expertly directed and designed media, featuring immersive video content, custom logos, and thoughtfully crafted sales materials that make their homes stand out. Whether through digital outreach or direct mail, our marketing captivates buyers and creates meaningful connections. Combined with cutting edge brokerage technology and hands on sales expertise to consistently deliver the highest possible sales prices at the closing table.

181 Lennox Avenue Logo

Townhouses are one of the Comitini Team's specialities. We understand their design nuances and reflect their provenance beautifully with bespoke, micro-branded campaigns to sell these highly coveted historic homes.

â–³  Above: Custom logo for a Harlem landmark.
â–½  Below: Townhouse video tour.

Stand-out and sell bigger

This video showcases the quality content we create to highlight our clients' Townhouse listings. We produce thoughtful, high-quality videos that bring out a property’s best features. Designed for social media and online platforms, these visual samples of the home have maximum reach.

main secondary

Stand-out and sell bigger

This video showcases the quality content we create to highlight our clients' Townhouse listings. We produce thoughtful, high-quality videos that bring out a property’s best features. Designed for social media and online platforms, these visual samples of the home have maximum reach.

Peter sells your home with standout marketing that  secures the best price possible for you

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Process with passion

Why list with Peter?

This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset. 

Comitini Listing Proposal

Set the stage

What about staging my home?

A buyer's first impression is made within seconds, whether viewing your home online or stepping through the door. These moments shape how they perceive its value. We can help curate this experience to make your home stand out, increasing its appeal and helping it sell faster and for a higher price.

Learn More

Correctly pricing your home is the most important decision every seller makes with their broker.

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The Key to Success: Finding the Right Price for your home

What’s the right price?

The graph below shows how peak buyer interest typically occurs within the first two weeks of a listing hitting the market. This is when the most serious, ready-to-act buyers, are most eager to see new inventory. Pricing your property correctly during this critical window is your best chance to secure strong offers. Corcoran Group sales data highlights that starting with the right price is essential to attracting the most motivated, experienced buyers. By week five, most buyers at your price point have already seen the listing. The question then becomes: did you generate any offers?

What's the right strategy

A successful pricing strategy balances drawing consistent buyer interest with securing meaningful offers. Buyers are looking for the right home, but they’re also cautious about overpaying. The goal is to position your property to stand out while aligning with market realities.To learn more about crafting a strategy tailored to your home and goals, consider scheduling a free listing consultation. Below, we outline the fundamentals of our approach.

ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly is what invites interest and offers fast.  —Source: Corcoran Group sales data

ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly is what invites interest and offers fast.  —Source: Corcoran Group sales data

Fundamentals

Competitive pricing

Pricing at an accurate market price

Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.

Pricing high to allow "room for negotiation"

Setting a price slightly above market value can allow for negotiation, but pricing even a little too high often discourages serious buyers. Informed buyers, who understand the market, are willing to pay a fair price for a property they want. Overpricing can deflect interest, sending buyers to competing listings where they may ultimately close a deal.

The marketplace determines pricing—not the seller or the listing broker. Starting with an unrealistic price can lead to a stagnant listing, requiring price reductions and potentially resulting in a lower final sale price than expected. It also risks creating the perception that something is wrong with the property, simply due to extended time on the market.

Let the marketplace set pricing

Pricing slightly below market value is a strategy designed to put your home on every buyer’s must-see list. This high-traffic, fast-closing approach often drives the final sale price up, not down. In many cases, it results in a higher and quicker sale than other strategies.

Exposing your property to the widest pool of potential buyers is always in a seller's best interest, and pricing it competitively is the key to achieving that. This method creates momentum in the market, leading to a strong deal—especially valuable if you need to sell quickly to move on to your next home.

Will the 'Board' approve the sale?

In the case of a NYC co-op, the highest price isn’t always the best offer. It’s crucial to secure strong offers from well-vetted candidates who are likely to meet the Co-op Board’s approval and financial requirements. Sellers with multiple qualified candidates are in a stronger position to choose the buyer most likely to close successfully.

A Board rejection can be a significant setback, potentially delaying your ability to close on your next property and causing disappointment for all parties involved. The best deals are those that offer favorable terms and navigate the board approval process smoothly.

Fundamentals

Competitive pricing

Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.

Pricing slightly above market value allows room for negotiation. While it’s a common belief that no one offers the asking price, serious buyers who know the market are willing to pay fairly for a property they want. This strategy aims to attract buyers without pushing them toward competing listings. However, be cautious—if your price needs to come down, it can extend your time on the market, risking a stale listing that might require a more significant price reduction later.

Pricing just below market value is a strategy designed to get your home on every buyer’s must-see list. This high traffic, fast-closing approach, aims to drive the market up—not down. The result is often a selling price as good as, or even better than, any other strategy. This method creates momentum and leads to a solid deal—especially important if you’re planning to buy another home and need to sell quickly.

In the case of a NYC co-op, the highest price isn’t always the best offer. It’s essential to generate strong offers from well-vetted candidates who are likely to pass the Co-op Board’s approval. A board rejection can be a major setback, potentially affecting your ability to close on your next property and causing disappointment for everyone involved. The best deals are those that not only offer good terms but also pass smoothly through the board’s approval process.

Instant home valuation

Need to sell before buying?

Understanding your home's value tells where you stand

Instantly get an estimate with our free home valuation tool. It is important to know how much you can expect form the sale of your current home. Timing can be everything, and we're experts at helping people navigate complex purchase/sell scenarios. For a more precise evaluation, we can visit your home and refine the estimate into a more detailed Comparative Market Analysis (CMA). Whether you're ready to sell or just staying informed, start here to uncover your home's full potential.Looking for expert advice? Contact Peter to get started

This property estimate is based on an automated valuation model (AVM) that utilizes public data and trends to estimate the current selling value of your home. It serves solely for informational purposes and is not an appraisal. Prior to making any significant decisions, you should consult with your trusted licensed real estate broker or licensed appraiser. We provide a complimentary on-site home market evaluation for homeowners considering the sale of their property

Top ten things Peter will do

Whether you're downsizing, upgrading, buying for the first time, or managing both buying and selling, your broker should provide dependable, personalized service. Here are ten core actions Peter will take to make sure your real estate process is smooth and successful:

1. Understand your goals

Peter takes the time to learn your motivations for buying or selling, ensuring that your priorities are central to the process. Whether selling due to a significant life event or pursuing a dream home, he handles every situation with discretion and care.

2.Respect your timeline

Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.

3. Provide clear, informed guidance

From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.

4. Take a thoughtful, creative approach

Using our tailored approach to showcasing your home, rather than a one-size-fits-all method, Peter creates bespoke marketing programs that sell your property, ensuring a stand-out position in the marketplace and capturing buyer's attention.

5. Respond promptly

Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.

6. Accommodate your schedule

Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your convenience and preferences.

7. Maintain open, consistent communication

You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.

8. Sell your property’s strengths

We engage every potential buyer that comes through the door, presenting the best features of your listing, and ensuring a lasting impression.

9. Deliver offers and feedback quickly

Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.

10. Negotiate and close effectively

Peter will manage negotiations with your best interests in mind and guide you through the closing process to assure everything goes smoothly.

New Developments

The new skyline

Why are these more expensive and complex purchases so popular in NYC real estate? Explore some of the essential factors to consider when buying a new development, and browse every listing on the market.

 

New Developments
A step-by-step guide

Selling your NYC home

Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Whether you're buying a new home for the first time or synchronizing the sale with the purchase of another, there are several important considerations to manage. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.

Work with Peter Comitini

"For two decades, I've guided clients through the ins and outs of NYC real estate by offering boutique service, customized marketing, and the expertise to get your deal done. Learn more by exploring my site and book a call below"

—Peter Comitini

 

Book a call About Peter

Contact Details

Peter Comitini

Phone

(917) 439-3856

Email

[email protected]

Address

794 Union St Brooklyn NY 11215

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