Maximum Impact by design

Case study: Mega Open House

The marketing plan

• Strategic pricing to maximize exposure
• Micro-branded ad campaign
• Video ads produced for Facebook, Instagram, and YouTube
• 60,000 email blasts  
• 6,000 printed invitations to neighbors  
• Open co-brokerage with all NYC agents  
• Massive multi-website global network  
• Minor property repairs, styling, and staging  
• Professional photos & floor plans  
• MegaOpenHouse with brunch  
• Home automation and audio experts on-site 
• Door prize and giveaways  
• A team of agents to qualify buyers
• Lender on-ste to help with mortgages

Peter's results

• Sold for $100,000 over the asking price! 
• Sold in 72 hours with multiple offers  
• Closed with an all-cash deal
• Over 30,000 video views on social media 
• Over 80 visitors at our MegaOpenHouse  event

Process with passion

Why list with Peter?

This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset. 

Stick the landing

When's the best opportunity to close a deal?

Pricing for performance can be a slippery slope. The graph below shows how peak buyer interest typically occurs within the first two weeks of a listing hitting the market. This is when serious, ready-to-act buyers are most eager to see new inventory. Pricing your property correctly during this critical window is your best chance to secure strong offers. Corcoran Group data highlights that starting with the right price is essential to attracting the most motivated, experienced buyers. By week five, most buyers at your price point have already seen the listing, and it’s beginning to look stale, raising questions such as: Did you generate any offers? Do you need to reduce the price?

Top ten things Peter will do

Whether you're downsizing, upgrading, buying for the first time, or managing both buying and selling, your broker should provide dependable, personalized service. Here are ten core actions Peter will take to make sure your real estate process is smooth and successful:

1. Understand your goals

Peter takes the time to learn your motivations for buying or selling, ensuring that your priorities are central to the process. Whether selling due to a significant life event or pursuing a dream home, he handles every situation with discretion and care.

2.Respect your timeline

Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.

3. Provide clear, informed guidance

From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.

4. Take a thoughtful, creative approach

Using our tailored approach to showcasing your home, rather than a one-size-fits-all method, Peter creates bespoke marketing programs that sell your property, ensuring a stand-out position in the marketplace and capturing buyer's attention.

5. Respond promptly

Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.

6. Accommodate your schedule

Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your convenience and preferences.

7. Maintain open, consistent communication

You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.

8. Sell your property’s strengths

We engage every potential buyer that comes through the door, presenting the best features of your listing, and ensuring a lasting impression.

9. Deliver offers and feedback quickly

Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.

10. Negotiate and close effectively

Peter will manage negotiations with your best interests in mind and guide you through the closing process to assure everything goes smoothly.

A step-by-step guide

Selling your NYC home

Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Whether you're buying a new home for the first time or synchronizing the sale with the purchase of another, there are several important considerations to manage. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.