Smart selling starts here

△  video above: some of the properties we have sold over the years

Designed to sell

Real estate agency meets advertising agency

Many believe all real estate agents and marketing are the same—but they’re not. The Comitini Team brings a design-driven approach that elevates property marketing to the level of a professional advertising agency.

Our process starts long before a buyer steps inside, using tailored strategies such as custom micro-branding, strategic social media, and expert home preparation to maximize reach and capture attention. For select properties, we enhance engagement with 3D walk-throughs, immersive video, and special event marketing, creating a dynamic and memorable buyer experience. In today’s marketplace of attention, capturing interest is everything—our marketing doesn’t just attract buyers, it creates the conditions to inform, persuade, negotiate, and close at the highest possible price.

△  Campaign: social media, video, mail, and digital outreach

Case study: Mega Open House

The property

A meticulously renovated pre-Civil War townhouse blending historic elegance with modern luxury. Terraces on every floor connect to a lush garden patio, while original hand-carved mantels frame working fireplaces against exposed brick. The chef’s kitchen features top-tier appliances, and a custom steam bath with a Japanese-style soaking tub offers a spa-like retreat.

The marketing plan

• Strategic pricing to maximize exposure
• Micro-branded ad campaign
• Video ads produced for Social Media
• 60,000 email blasts  
• 6,000 printed invitations to neighbors
• Open co-brokerage with all NYC agents
• Massive multi-website global network 
• Minor repairs, styling, and staging
• Professional photos & floor plans  
• Mega Open House with brunch  
• Home automation and audio experts on-site
• Door prize and giveaways
• A team of agents to qualify buyers
• Lender on-ste to help with mortgages

Peter's results

• Sold for $100,000 over the asking price! 
• Sold in 72 hours with multiple offers  
• Closed with an all-cash deal
• Over 30,000 video views on social media 
• Over 80 visitors at our MegaOpenHouse  event

Be distinctive

Townhouse marketing

Peter maximizes your townhouse listing's visibility, focusing on its character and provenance with immersive video, custom micro-branding, social media ads, and staging options—with meticulous attention to design, production, and details that speak to quality in ways words alone cannot. 

△  Above: Custom logo for a Harlem landmark. Yep we work all over Manhattan and Brooklyn

Process with passion and rigor

Why list with Peter?

Selling your home requires more than just a listing—it demands strategy, creativity, and expertise. We tailor every sale with data-driven pricing, innovative marketing, and personalized service to build momentum, and achieve top offers.  We do it thoughtfully and with  enthusiasm, because few moments in life are as important as this both financially and emotionally. 

Stick the landing

When's the best opportunity to close a deal?

ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly invites interest and offers right away.  

—Source: Corcoran Group sales data

Pricing for performance can be a slippery slope. Peak buyer interest typically occurs within the first two weeks of a listing hitting the market. This is when ready-to-act buyers are most eager to see what's new to market. Pricing correctly during this window is when to seize the moment.  Overpricing keeps buyers away. By week five it’s starting to look a little stale. Do you need to reduce the price? 

Top 10 things Peter will do

1. Understand your goals

Peter takes the time to learn your motivations for buying or selling, ensuring that your priorities are central to the process. Whether selling due to a significant life event or pursuing a dream home, he handles every situation with discretion and care.

2.Respect your timeline

Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.

3. Provide clear, informed guidance

From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.

4. Take a thoughtful, creative approach

Using our tailored approach to showcasing your home, rather than a one-size-fits-all method, Peter creates bespoke marketing programs that sell your property, ensuring a stand-out position in the marketplace and capturing buyer's attention.

5. Respond promptly

Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.

6. Accommodate your schedule

Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your convenience and preferences.

7. Maintain open, consistent communication

You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.

8. Sell your property’s strengths

We engage every potential buyer that comes through the door, presenting the best features of your listing, and ensuring a lasting impression.

9. Deliver offers and feedback quickly

Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.

10. Negotiate and close effectively

Peter will manage negotiations with your best interests in mind and guide you through the closing process to assure everything goes smoothly.