Maximum Impact by design

Case study: Mega Open House

For our MegaOpenHouse event at a stunning 19th-century landmark townhouse in Fort Greene, Brooklyn, we used micro-branded advertising—both online and offline—to generate significant buzz. The result? Multiple offers and a final sale price $100,000 over the asking price. Here’s the story of 371 Carlton Avenue.

Peter created a promotional campaign that included custom marketing materials: video, social media ads, print, email blasts to targeted client and broker lists, and yes, even postcards. We hosted a garden brunch, complete with NYC bagels and lox, and invited business partners, including a mortgage professional to prequalify buyers and a home automation company. To top it off, we raffled a 'Nest Hello Video Doorbell' as a door prize, creating a memorable and engaging event that attracted the right buyers and led to a successful sale. Can we do the same for you?

Why list with Peter?

This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset. 

Strategic pricing: the key to a successful sale

Correctly pricing an apartment is the most important decision every seller makes with their broker. Peak activity happens quickly, around two weeks after launch, when serious buyers—those who are ready, willing, and able—come out to see the newest listings on the market. If you’re priced correctly, this is your best chance to close a deal. According to Corcoran Group sales data, pricing right from the start is crucial.

Peak activity comes fast, at about two weeks out from launch. That's when serious buyers, who are ready willing, and able, come out to see the newest listings hitting the market. If you are priced correctly, it's also the best opportunity to close a deal.  —source: Corcoran Group sales data

What’s the best pricing strategy?

The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.

Seller offers a fair deal:

Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.

Seller invites negotiation:

Pricing slightly above market value allows room for negotiation. While it’s a common belief that no one offers the asking price, serious buyers who know the market are willing to pay fairly for a property they want. This strategy aims to attract buyers without pushing them toward competing listings. However, be cautious—if your price needs to come down, it can extend your time on the market, risking a stale listing that might require a more significant price reduction later.

Seller invites competition:

Pricing just below market value is a strategy designed to get your home on every buyer’s must-see list. This high traffic, fast-closing approach, aims to drive the market up—not down. The result is often a selling price as good as, or even better than, any other strategy. This method creates momentum and leads to a solid deal—especially important if you’re planning to buy another home and need to sell quickly.

Coop pricing:

In the case of a NYC coop, the highest price isn’t always the best offer. It’s essential to generate strong offers from well-vetted candidates who are likely to pass the Coop Board’s approval. A board rejection can be a major setback, potentially affecting your ability to close on your next property and causing disappointment for everyone involved. The best deals are those that not only offer good terms but also pass smoothly through the board’s approval process.

Top 10 Things Your Broker Should Do

Whether you're downsizing, upgrading, buying for the first time, or managing both buying and selling, your broker should provide dependable, personalized service. Here are ten core actions Peter will take to make sure your real estate process is smooth and successful:

1. Understand Your Goals
Peter will take the time to understand your reasons for buying or selling and ensure your priorities are at the heart of the process.

2. Respect Your Timeline
Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.

3. Provide Clear, Informed Guidance
From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.

4. Take a Thoughtful, Creative Approach
Peter will take a creative, tailored approach to showcasing your home. Rather than a one-size-fits-all method, This creative approach will highlight your property’s best features, ensuring it stands out in the market. and captures the attention of potential buyers.

5. Respond Promptly
Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.

6. Accommodate Your Schedule
Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your availability.

7. Maintain Open, Consistent Communication
You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.

8. Showcase Your Property’s Strengths
Peter will emphasize the unique features of your home, ensuring it leaves a lasting impression on potential buyers.

9. Deliver Offers and Feedback Quickly
Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.

10. Negotiate and Close Effectively
Peter will manage negotiations with your best interests in mind and guide you through the closing process to ensure everything goes smoothly.

Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Whether you're buying a new home for the first time or synchronizing the sale with the purchase of another, there are several important considerations to manage. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.