Listing consultation
Maximize Your Selling Price
What's the difference? Isn't all property marketing the same—a few postcards and a listing on the MLS? No, not all property marketing is created equally. We think you deserve a more creative approach than generic templates and predictable real estate ads. We create buzz and excitement around your property with customized advertising and design that beautifully showcases your home, exposing it widely, generating better offers, and selling your property for the highest price possible. This can include property-focused events, such as this Mega Open House invitation video. Leveraging our social media influence and using advertising strategically to position your home for maximum effect. We are the local experts with global reach. We meet your customers where they are watching: on social media, in print, and by listing you on the largest syndicated network of real estate websites, including StreetEasy, Zillow, Trulia, and Realtor.com, among others
Here’s the story of 371 Carlton Avenue, a 19th-century townhouse in Fort Greene, Brooklyn. Through a Mega Open House with targeted advertising, we generated multiple offers and a sale $100,000 over asking. Peter directed a marketing campaign with video, social media ads, print, emails, and postcards. The event featured a garden brunch showcased business partners like a mortgage professional to discuss financing and home automation experts, plus a door prize raffle for a Nest Video Doorbell—creating a memorable experience that drew multiple buyers and led to a successful sale. Can we do the same for you? Book a consultation now!
The Comitini Team offers a unique design-forward capability to showcase your listing with high impact campaigns that elevate your townhouse or apartment on a global scale. Our clients benefit from expertly directed and designed media, featuring immersive video content, custom logos, and thoughtfully crafted sales materials that make their homes stand out. Whether through digital outreach or direct mail, our marketing captivates buyers and creates meaningful connections. Combined with cutting edge brokerage technology and hands on sales expertise to consistently deliver the highest possible sales prices at the closing table.
Townhouses are one of the Comitini Team's specialities. We understand their design nuances and reflect their provenance beautifully with bespoke, micro-branded campaigns to sell these highly coveted historic homes.
â–³ Above: Custom logo for a Harlem landmark.
â–½ Below: Townhouse video tour.
Sold! 171 Maple Street, Brooklyn
Ditmas Park Historic District
This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset.
Service is the cornerstone of our approach. Peter combines attentive follow-up, flawless execution, and years of real-world expertise with a warm, personal touch. Each decision is made with your long-term satisfaction in mind, as we believe trust and lasting relationships are far more valuable than any single transaction. This client-first philosophy has been the foundation of our success.
Creativity is a core value and key to our approach. Our innovative marketing strategies make your home shine in a crowded digital marketplace. By blending the expertise of a real estate agency with the creativity of an ad agency, we drive significant online traffic and attract qualified buyers to your property. This bold approach is essential in securing the highest sales price and ensuring a smooth and successful sale.
Strategic pricing is critical to the successful sale of your home. We offer up-to-the-minute research, analyze market trends, and present multiple pricing strategies to position your property competitively. Our commitment to providing an honest, data-driven assessment of your home's value is essential to making informed decisions that lead to the best possible outcome.
A buyer's first impression is made within seconds, whether viewing your home online or stepping through the door. These moments shape how they perceive its value. We can help curate this experience to make your home stand out, increasing its appeal and helping it sell faster and for a higher price.
Correctly pricing an apartment is the most important decision every seller makes with their broker. Peak activity happens quickly, around two weeks after launch, when serious buyers—those who are ready, willing, and able—come out to see the newest listings on the market. If you’re priced correctly, this is your best chance to close a deal. According to Corcoran Group sales data, pricing right from the start is crucial.
ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly out of the gate is what invites interest and offers fast. —Source: Corcoran Group sales data
The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.
ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly out of the gate is what invites interest and offers fast. —Source: Corcoran Group sales data
The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.
Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.
Pricing slightly above market value allows room for negotiation. While it’s a common belief that no one offers the asking price, serious buyers who know the market are willing to pay fairly for a property they want. This strategy aims to attract buyers without pushing them toward competing listings. However, be cautious—if your price needs to come down, it can extend your time on the market, risking a stale listing that might require a more significant price reduction later.
Pricing just below market value is a strategy designed to get your home on every buyer’s must-see list. This high traffic, fast-closing approach, aims to drive the market up—not down. The result is often a selling price as good as, or even better than, any other strategy. This method creates momentum and leads to a solid deal—especially important if you’re planning to buy another home and need to sell quickly.
In the case of a NYC coop, the highest price isn’t always the best offer. It’s essential to generate strong offers from well-vetted candidates who are likely to pass the Coop Board’s approval. A board rejection can be a major setback, potentially affecting your ability to close on your next property and causing disappointment for everyone involved. The best deals are those that not only offer good terms but also pass smoothly through the board’s approval process.
This property estimate is based on an automated valuation model (AVM) that utilizes public data and trends to estimate the current selling value of your home. It serves solely for informational purposes and is not an appraisal. Prior to making any significant decisions, you should consult with your trusted licensed real estate broker or licensed appraiser. We provide a complimentary on-site home market evaluation for homeowners considering the sale of their property
Whether you're downsizing, upgrading, buying for the first time, or managing both buying and selling, your broker should provide dependable, personalized service. Here are ten core actions Peter will take to make sure your real estate process is smooth and successful:
1. Understand Your Goals
Peter will take the time to understand your reasons for buying or selling and ensure your priorities are at the heart of the process.
2. Respect Your Timeline
Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.
3. Provide Clear, Informed Guidance
From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.
4. Take a Thoughtful, Creative Approach
Peter will take a creative, tailored approach to showcasing your home. Rather than a one-size-fits-all method, This creative approach will highlight your property’s best features, ensuring it stands out in the market. and captures the attention of potential buyers.
5. Respond Promptly
Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.
6. Accommodate Your Schedule
Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your availability.
7. Maintain Open, Consistent Communication
You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.
8. Showcase Your Property’s Strengths
Peter will emphasize the unique features of your home, ensuring it leaves a lasting impression on potential buyers.
9. Deliver Offers and Feedback Quickly
Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.
10. Negotiate and Close Effectively
Peter will manage negotiations with your best interests in mind and guide you through the closing process to ensure everything goes smoothly.
Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Whether you're buying a new home for the first time or synchronizing the sale with the purchase of another, there are several important considerations to manage. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.
Listing consultation
Preparation
Launch your listing!
Showings
Receive offers
Get into escrow
Get to closing table
"For two decades, I've guided clients through the ins and outs of NYC real estate by offering boutique service, customized marketing, and the expertise to get your deal done. Learn more by exploring my site and book a call below to begin your journey"
—Peter Comitini