Apartment and townhouse marketing & sales
△ video above: some of the properties we have sold over the years
Many believe all real estate agents and marketing are the same—but they’re not. The Comitini Team brings a design-driven approach that elevates property marketing to the level of a professional advertising agency.
Our process starts long before a buyer steps inside, using tailored strategies such as custom micro-branding, strategic social media, and expert home preparation to maximize reach and capture attention. For select properties, we enhance engagement with 3D walk-throughs, immersive video, and special event marketing, creating a dynamic and memorable buyer experience. In today’s marketplace of attention, capturing interest is everything—our marketing doesn’t just attract buyers, it creates the conditions to inform, persuade, negotiate, and close at the highest possible price.
A strategically planned mega open house and targeted marketing drove intense buyer competition, resulting in a sale $100,000 over asking. This case study breaks down the key tactics behind that marketing success for our client.
371 Carlton Avenue iin Fort Greene, BK is a meticulously renovated pre-Civil War era townhouse blending historic elegance with modern luxury. Terraces on every floor connect to a lush garden patio, while original hand-carved mantels frame working fireplaces against exposed brick. The chef’s kitchen features top-tier appliances, and a custom steam bath with a Japanese-style soaking tub offers a spa-like retreat.
A meticulously renovated pre-Civil War townhouse blending historic elegance with modern luxury. Terraces on every floor connect to a lush garden patio, while original hand-carved mantels frame working fireplaces against exposed brick. The chef’s kitchen features top-tier appliances, and a custom steam bath with a Japanese-style soaking tub offers a spa-like retreat.
We create thoughtful, expertly crafted video content that highlights a property’s best features, capturing attention on social media and top real estate platforms to drive engagement and maximize impact. It's crucial to selling in today's digital marketplace.
Peter sells your home with standout marketing that secures the best price possible
Peter maximizes your townhouse listing's visibility, focusing on its character and provenance with immersive video, custom micro-branding, social media ads, and staging options—with meticulous attention to design, production, and details that speak to quality in ways words alone cannot.
△ Above: Custom logo for a Harlem landmark. Yep we work all over Manhattan and Brooklyn
Selling your home requires more than just a listing—it demands strategy, creativity, and expertise. We tailor every sale with data-driven pricing, innovative marketing, and personalized service to attract buyers, build momentum, and achieve top offers.
Service is the cornerstone of our approach. Peter combines attentive follow-up, flawless execution, and years of real-world expertise with a warm, personal touch. Each decision is made with your long-term satisfaction in mind, as we believe trust and lasting relationships are far more valuable than any single transaction. This client-first philosophy has been the foundation of our success.
Creativity is a core value and key to our approach. Our innovative marketing strategies make your home shine in a crowded digital marketplace. By blending the expertise of a real estate agency with the creativity of an ad agency, we drive significant online traffic and attract qualified buyers to your property. This bold approach is essential in securing the highest sales price and ensuring a smooth and successful sale.
Strategic pricing is critical to the successful sale of your home. We offer up-to-the-minute research, analyze market trends, and present multiple pricing strategies to position your property competitively. Our commitment to providing an honest, data-driven assessment of your home's value is essential to making informed decisions that lead to the best possible outcome.
A buyer's first impression is made within seconds, whether viewing your home online or stepping through the door. These moments shape how they perceive its value. We can help curate this experience to make your home stand out, increasing its appeal and helping it sell faster and for a higher price.
Correctly pricing your home is the single most important decision every seller makes
ⓘ ProTip: Two weeks post-launch sees peak activity with seasoned buyers. Pricing correctly invites interest and offers right away.
—Source: Corcoran Group sales data
Pricing for performance can be a slippery slope. Peak buyer interest typically occurs within the first two weeks of a listing hitting the market. This is when ready-to-act buyers are most eager to see what's new to market . Pricing correctly during this window is your best moment to seize upon strong offers. By week five, most real buyers at that price have already seen it, and it’s starting to look stale. Do you need to reduce the price? Have five weeks of ready willing, and able buyers moved on to buy competing listings?
There’s a lot to think about when setting the right price. Are you selling and buying at the same time? Does your property have unique features that could affect its value? How fast is the market moving right now? We start by understanding your goals, then offer pricing recommendations designed to help you succeed in any market.
Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.
Setting a price slightly above market value can allow for negotiation, but pricing even a little too high often discourages serious buyers. Informed buyers, who understand the market, are willing to pay a fair price for a property they want. Overpricing can deflect interest, sending buyers to competing listings where they may ultimately close a deal.
The marketplace determines pricing—not the seller or the listing broker. Starting with an unrealistic price can lead to a stagnant listing, requiring price reductions and potentially resulting in a lower final sale price than expected. It also risks creating the perception that something is wrong with the property, simply due to extended time on the market.
Pricing slightly below market value is a strategic way to generate strong interest and maximize exposure. This approach puts your home on more buyers’ must-see lists, often leading to increased competition, a faster sale, and even higher offers. By attracting the widest pool of potential buyers, you create momentum in the market—an advantage that can be especially valuable if you’re looking to sell quickly and move on to your next home.
In the case of a NYC co-op, the highest price isn’t always the best offer. It’s crucial to secure strong offers from well-vetted candidates who are likely to meet the Co-op Board’s approval and financial requirements. Sellers with multiple qualified candidates are in a stronger position to choose the buyer most likely to close successfully.
A Board rejection can be a significant setback, potentially delaying your ability to close on your next property and causing disappointment for all parties involved. The best deals are those that offer favorable terms and navigate the board approval process smoothly.
1. Understand your goals
Peter takes the time to learn your motivations for buying or selling, ensuring that your priorities are central to the process. Whether selling due to a significant life event or pursuing a dream home, he handles every situation with discretion and care.
2.Respect your timeline
Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.
3. Provide clear, informed guidance
From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.
4. Take a thoughtful, creative approach
Using our tailored approach to showcasing your home, rather than a one-size-fits-all method, Peter creates bespoke marketing programs that sell your property, ensuring a stand-out position in the marketplace and capturing buyer's attention.
5. Respond promptly
Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.
6. Accommodate your schedule
Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your convenience and preferences.
7. Maintain open, consistent communication
You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.
8. Sell your property’s strengths
We engage every potential buyer that comes through the door, presenting the best features of your listing, and ensuring a lasting impression.
9. Deliver offers and feedback quickly
Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.
10. Negotiate and close effectively
Peter will manage negotiations with your best interests in mind and guide you through the closing process to assure everything goes smoothly.
Instantly get an estimate with our free home valuation tool. It is important to know how much you can expect form the sale of your current home. Timing can be everything, and we're experts at helping people navigate complex purchase/sell scenarios. For a more precise evaluation, we can visit your home and refine the estimate into a more detailed Comparative Market Analysis (CMA). Whether you're ready to sell or just staying informed, start here to uncover your home's full potential.Looking for expert advice? Contact Peter to get started
This property estimate is based on an automated valuation model (AVM) that utilizes public data and trends to estimate the current selling value of your home. It serves solely for informational purposes and is not an appraisal. Prior to making any significant decisions, you should consult with your trusted licensed real estate broker or licensed appraiser. We provide a complimentary on-site home market evaluation for homeowners considering the sale of their property
Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.
Listing consultation
Preparation
On the market
Showings
Transmit offers
Go to 'contract'
Get to closing table
"For two decades, I've guided clients through the ins and outs of NYC real estate by offering boutique service, customized marketing, and the expertise to get your deal done. Learn more by exploring my site and book a call below"
—Peter Comitini
