Memorable impact creates maximum selling prices

Case study: MegaOpenHouse

For our MegaOpenHouse event at a stunning 19th-century landmark townhouse in Fort Greene, Brooklyn, we used micro-branded advertising—both online and offline—to generate significant buzz. The result? Multiple offers and a final sale price $100,000 over the asking price. Here’s the story of 371 Carlton Avenue.

Peter created a promotional campaign that included custom marketing materials: video, social media ads, print, email blasts to targeted client and broker lists, and yes, even postcards. We hosted a garden brunch, complete with NYC bagels and lox, and invited business partners, including a mortgage professional to prequalify buyers and a home automation company. To top it off, we raffled a 'Nest Hello Video Doorbell' as a door prize, creating a memorable and engaging event that attracted the right buyers and led to a successful sale. Can we do the same for you?

Why list with Peter?

This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset. 

Peak activity comes fast, at about two weeks out from launch. That's when serious buyers, who are ready Willing, and able, come to see the newest listings hitting the market. If you are priced correctly, it's also the best opportunity to close a deal. —source: Corcoran Group sales data

What’s the best pricing strategy?

The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.

Seller offers a fair deal:

Meeting the market with a price close to recent comparable sales is a data-driven strategy that’s always solid. Pricing at fair value sets the stage for a fair deal and ensures you don’t alienate potential buyers. Active buyers often have a strong understanding of the market and will make offers based on real-time comparisons with other listings. Overpricing is a surefire way to send buyers to competing properties. You want to be on everyone’s shortlist.

Seller invites negotiation:

Pricing slightly above market value allows room for negotiation. While it’s a common belief that no one offers the asking price, serious buyers who know the market are willing to pay fairly for a property they want. This strategy aims to attract buyers without pushing them toward competing listings. However, be cautious—if your price needs to come down, it can extend your time on the market, risking a stale listing that might require a more significant price reduction later.

Seller invites competition:

Pricing just below market value is a strategy designed to get your home on every buyer’s must-see list. This high traffic, fast-closing approach, aims to drive the market up—not down. The result is often a selling price as good as, or even better than, any other strategy. This method creates momentum and leads to a solid deal—especially important if you’re planning to buy another home and need to sell quickly.

Coop pricing:

In the case of a NYC coop, the highest price isn’t always the best offer. It’s essential to generate strong offers from well-vetted candidates who are likely to pass the Coop Board’s approval. A board rejection can be a major setback, potentially affecting your ability to close on your next property and causing disappointment for everyone involved. The best deals are those that not only offer good terms but also pass smoothly through the board’s approval process.

Top ten things your broker should do

Whether you’re downsizing, looking for more space, buying for the first time or the fifth, needing to buy and sell simultaneously, your broker should provide exceptional service tailored to your needs and schedule. Here are ten core actions that Peter will take to ensure your real estate experience is successful:

Peter will:

1. Listen to your goals: Every client sells for a reason, and Peter will take the time to understand your motivations and objectives.
2. Understand your timeline: Peter will work with you to establish a selling timeframe that aligns with your household’s needs.
3. Provide expert guidance: From pricing and staging to marketing, showing, negotiating, and closing, Peter will advise you on every step of the process.
4. Create impactful marketing: Peter will develop marketing and media that make your listing stand out, attract attention, and bring in potential buyers.
5. Respond promptly: Every inquiry from customers and agents will be addressed quickly to keep the process moving smoothly.
6. Accommodate your schedule: Whether you have kids, work from home, or have other commitments, Peter will ensure showing appointments fit your schedule.
7. Maintain clear communication: Peter will provide regular updates and clear communication throughout the entire process.
8. Highlight your property’s strengths: Peter will showcase your property’s unique characteristics to potential buyers, making it memorable.
9. Deliver offers and feedback: Peter will keep you informed by delivering all offers and sharing valuable customer feedback.
10. Negotiate and close successfully: Peter will negotiate on your behalf to achieve the highest possible price and close the deal as quickly as possible.

What happens after I list my home with Peter?

Selling your home is a multi-step process that typically spans about six months, though the timeline can vary depending on market conditions. Whether you're selling your current home or aligning the sale with the end of a lease, there are several factors to consider. Here’s a step-by-step overview of what the process looks like once you list your home with Peter.