Staging your home to sell

Make an unforgettable first impression on your buyer

A person's impression is set within the first few seconds of walking in. It's a buyer experience we will help you to curate

Manhattan | Brooklyn

Peter Comitini

Corcoran Group

Licensed Asociate Real Estate Broker

BEFORE & AFTER

How does staging work?

Which room would you pay more for? Placing the right-sized and styled furniture in an empty space transforms it, making it feel larger and more inviting. By adding scale and purpose, it helps buyers imagine how they can use the space and what it would be like to live there. Whether it's virtually staged or done in person, the impact is the same. Use the slider to compare the before and after images of this room, and see how staging can turn an empty space into a warm, welcoming home.

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Should you stage it?

Professional staging is the highest level of service providing a curated and managed process With total control Of the finished look. AS a real estate practice obsessed by design and presentation, we believe that most sellers Will benefit by improving the marketability of their homes by thoughtful staging and accessorizing, A person's impression is set within the first few seconds of walking in. It is an experience that we can help to curate.

Hiring a staging pro to come in and furnish your home with rented neutral furniture, other décor, and painting can be a significant investment. Simple staging (furniture rentals, accessories, styling, painting, and cleaning) on a vacant home Will cost a minimum of about SIO,OOO and up for a one-bedroom apartment, and considerably more for a larger luxury apartment or townhouse. Staging is an expense that sellers should budget for and Corcoran's RealVitaIizeTM program can help facilitate that if you want to sell, but money is tight.

Of course, there are many things that can be done short of full-blown staging. We can advise on less extensive tweaks which you can follow through on using your existing furniture, and some updated accessories to lower costs. A fresh coat of paint always work wonders. For many Sellers a combination Of DIY and a couple Of hired pros can get the job done. We can help you to learn where to best target your efforts.

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Look your best

There is no replacement for solid preparation. Staging is to selling your home, what being well dressed is to a job interview. You want to let people imagine what their lives might look for themselves in your home. Staging showcases your home's best features and makes your home look better in photos; which is often What spurs a buyer to visit for the very first time. Your first win Will be your buyer•s attention in the online marketplace.

First impressions count and there is ample evidence suggesting that staging a home Will make it sell faster and at a higher price—but that comes with a price tag. Is it really worth it?

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Vacant home?

  • We have professional organizers and stagers that we Will connect you With, Who Will manage the entire process from painting. to furniture rentals. to the perfect towels and toothbrushes.
  • If are more Of a do it yourselfer, Will share our recommendations about What is essential to do in the context of going-to-market. You may need an organizer more than a decorator.
  • If the idea of full-on staging doesn't sound workable, we can stage it virtually to at least give an impression of your home's potential in listing photography that doesn't show an empty apartment.
  • Virtual staging shows buyers digital photorealistic furnishings dropped into the listing photos. We include this service without charge, but it Still might mean a potential buyer walks into an empty apartment. That is the ah ha! moment for many, and a critical decision point for them. Put your best foot forward.

Staging is to selling a home, What being well dressed is to a job interview, highlighting your home's best features

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Can I stage by myself?

Absolutely! Here are some pro-tips about how to prepare your home for sale. Less is more—simplify and declutter. Now is the moment when a little labor before the listing photos are taken, Will pay dividends when you sell. We can help with a complementary staging walk-through where we'll bring a fresh eye to your home, and advise about what to do. What should stay or go; and how to make your home brighter and more appealing. We offer personalized guidance about how to best spend your time and money on the things that matter most to obtaining maximum value for your property.

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  • Pack up all the clutter. Grandma's collection of Capodimonte porcelain figurines in the breakfront (and maybe the Breakfront too) should go into your storage unit, It's a good time to get one if you haven't got one already. Same with those Old pics of Tia Concetta, that very good boy's dog's crate, the tinker-toy molecules scattered in the boy's room, your jars of sand from every beach you've been to, and so on.... That doesn't necessarily mean throwing them out, just send them Storage for now. Go for clean surfaces and uncluttered rooms.
  • Deep clean your home. Selling your home Will require a deep cleaning. Make the place sparke. One thing you really might want to consider budgeting for, instead of doing it yourself, is a professional cleaning crew. Clean the kitchen, bathrooms, floors, windows— literally everything. If you have a townhouse it's a good idea to rake the leaves in the yard and straighten up the shed.
  • Paint it? Yes please! You should paint. Freshly painted rooms add polish and read as 'well maintained' to prospective buyers. Put a fresh coat on rooms that haven't been painted recently and especially in high traffic areas like near the entrance.
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Corcoran's RealVitalize

RealVitalize is a great option that is available to Peter's exclusive listing clients who want to maximize their sale price, but don't want to pay the upfront costs of staging and home preparation. RealVitalize pays for the services, and is repaid at the closing table at the time of sale, without hidden fees, charges, or markups. The results are remarkable—most homes using the RealVitalize program sell at or above list price*. RealVitalize lets you make the needed improvements and repairs to prep your home for sale. Use it to refresh the tilework in the bath, or update the kitchen, or anything else in home improvement. We'd love to tell you more about the program details, and make recommendations based upon your particular needs.

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Here's how we can help:

 

  • In-House: Do it yourself staging consultation1
  • Home Organizers: When clutter needs to be tamed 2
  • Virtual Staging: Digital solution for listing photos only1
  • Lite Staging: In-house experts with your existing possessions2
  • Professional Staging: Reccomended for higer-priced listings. Full service design with furniture rental2
  • RealVitalize: Helps make it possible. Pay for work at the closing.2
    1. Home Renovations
    2. Flooring and Carpentry
    3. Cleaning and Handyman Services
    4. Electrical and Plumbing
    5. Landscaping and Curb Appeal
    6. Most non-structural improvements
    7. And more

1 Included 2Seller paid. *Based on program data from Aug 2019 - Jan 2021.

Homes using Corcoran's RealVitalize program sell at or above list price*, it pays the upfront costs and is repaid at the closing table, with no hidden fees, charges, or markups.

What's your home's value?

Instantly receive an estimate with our free home valuation tool, powered by the latest market data. For an even more accurate and personalized assessment, we can refine the estimate based on your property’s unique features. Whether you're planning to sell or just want to stay informed, start here to uncover your home's true potential. Ready for expert advice? Contact Peter for a comprehensive Comparative Market Analysis (CMA).

This property estimate is based on an automated valuation model (AVM) that utilizes public data and trends to estimate the current selling value of your home. It serves solely for informational purposes and is not an appraisal. Prior to making any significant decisions, you should consult with your trusted licensed real estate broker or licensed appraiser. We provide a complimentary on-site home market evaluation for homeowners considering the sale of their property

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"For two decades, I've guided clients through the ins and outs of NYC real estate by offering boutique service, customized marketing, and the expertise to get your deal done. Learn more by exploring my site and book a call below to begin your journey"

—Peter Comitini

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