Maximum Impact by design

Case study: Mega Open House

The marketing plan

• Strategic pricing to maximize exposure
• Micro-branded ad campaign
• Video ads produced for Facebook, Instagram, and YouTube
• 60,000 email blasts  
• 6,000 printed invitations to neighbors  
• Open co-brokerage with all NYC agents  
• Massive multi-website global network  
• Minor property repairs, styling, and staging  
• Professional photos & floor plans  
• MegaOpenHouse with brunch  
• Home automation and audio experts on-site 
• Door prize and giveaways  
• A team of agents to qualify buyers
• Lender on-ste to help with mortgages

Peter's results

• Sold for $100,000 over the asking price! 
• Sold in 72 hours with multiple offers  
• Closed with an all-cash deal
• Over 30,000 video views on social media 
• Over 80 visitors at our MegaOpenHouse  event

Why list with Peter?

This is a high-level overview of our comprehensive approach to selling your home. While every transaction is unique, each is guided by our fundamental principles of service, creativity, and strategic insights. By blending data-driven pricing, innovative marketing, and top-tier client service, we create the momentum needed to draw interest, engage potential buyers, and secure the highest possible offers. Our mission is to provide you with a team of dedicated experts who are committed to maximizing the sale of your property, and closing the best deal when selling your most valuable asset. 

Strategic pricing: the key to a successful sale

Correctly pricing an apartment is the most important decision every seller makes with their broker. Peak activity happens quickly, around two weeks after launch, when serious buyers—those who are ready, willing, and able—come out to see the newest listings on the market. If you’re priced correctly, this is your best chance to close a deal. According to Corcoran Group sales data, pricing right from the start is crucial.

What’s the right strategy?

The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.

What’s the right strategy?

The best pricing strategy is one that attracts a steady stream of buyers and genuine offers. Buyers want the right home, but they also want to avoid overpaying for it. Proper pricing is the single most important decision every seller makes with their broker. Peak buyer traffic occurs around two weeks after listing, and by week five, you’ve likely seen most of the buyers interested at your price point. This is when the most serious, seasoned buyers appear. Did you get any offers? Here are some pricing strategies to consider. To learn more about your own home, book a free listing consultation.

Top ten things Peter will do

Whether you're downsizing, upgrading, buying for the first time, or managing both buying and selling, your broker should provide dependable, personalized service. Here are ten core actions Peter will take to make sure your real estate process is smooth and successful:

1. Understand Your Goals
Peter will take the time to understand your reasons for buying or selling and ensure your priorities are at the heart of the process.

2. Respect Your Timeline
Peter will collaborate with you to create a timeline that works for your specific needs, whether you’re aiming for a quick turnaround or a more flexible approach.

3. Provide Clear, Informed Guidance
From pricing and preparation to negotiations and closing, Peter will offer practical, easy-to-follow advice at every stage, ensuring you're always in the loop.

4. Take a Thoughtful, Creative Approach
Peter will take a creative, tailored approach to showcasing your home. Rather than a one-size-fits-all method, This creative approach will highlight your property’s best features, ensuring it stands out in the market. and captures the attention of potential buyers.

5. Respond Promptly
Peter will handle all inquiries quickly and professionally, making sure any communication from buyers or agents is addressed without delay.

6. Accommodate Your Schedule
Whether you have a busy household, work commitments, or other obligations, Peter will ensure that showings and meetings are arranged around your availability.

7. Maintain Open, Consistent Communication
You’ll receive regular updates from Peter, keeping you fully informed throughout the process, from listing to closing.

8. Showcase Your Property’s Strengths
Peter will emphasize the unique features of your home, ensuring it leaves a lasting impression on potential buyers.

9. Deliver Offers and Feedback Quickly
Peter will make sure that any offers and feedback from showings are communicated to you promptly, giving you the information you need to make informed decisions.

10. Negotiate and Close Effectively
Peter will manage negotiations with your best interests in mind and guide you through the closing process to ensure everything goes smoothly.

Selling a home in New York City is a detailed, multi-step process that generally takes about six months, though this timeline can fluctuate depending on market trends and individual factors. Helping people to navigate this process is the very essence of our work. Whether you're buying a new home for the first time or synchronizing the sale with the purchase of another, there are several important considerations to manage. Below is a step-by-step overview of what the selling process looks like once you list your home with Peter.